Search engine optimization (SEO) is undeniably a key to the success of one’s website. After all, people can’t visit a website if they don’t know it exists or can’t locate it in an Internet search. Now, the question is what is on-site SEO. Simply put, on-site SEO refers to the optimization techniques one implements on one’s website rather than externally. Fortunately, on-site optimization is fairly simple and straight forward, especially if one focuses on a few key factors. One’s success may very well depend on implementing these techniques to ensure the website stands out in the crowd.

Page Titles

One may find creating a unique title for every page placed on a website tedious and difficult, but page titles are a type of Meta tag and key in on-site optimization. The real problem is coming up with a title that not only attracts visitors and increases a site’s clicks but also appeals to search engines. The trick is considering what terms one’s target audience might use to search for desired content. That said, attempting to stuff page titles with keywords is not advised or wise. Instead, one should create a page title relevant to the content and spam free. This helps make sure page titles are indeed search engine friendly.

Meta Descriptions

Meta descriptions are another type of Meta tag used in on-site optimization, one that can make all the difference in the world. Generally speaking, they are placed beneath the title and the URL found on search result pages. In fact, their purpose is to briefly describe the web site’s content and draw in interested visitors. While they don’t directly impact ranking, one should keep in mind that using duplicate Meta descriptions tend to hurt the site rather than help. Needless to say, creating unique Meta descriptions for every page improves on-site SEO. After all, Meta descriptions may just make the difference between one’s website standing out in the crowd or being lost in the search result maze.

Heading Tags

Headings are usually used to structure web page content and inform visitors what topic is covered. Although headings range in size from h1 to h6 tags, the main header, or h1 tag, is the most important. Basically, it severs as a brief overview of the following content, not to have large font that draws a visitor’s attention. In fact, one should keep in mind that the main use for h1 tags is for SEO and search engine spiders will clarify the relevance of the tag to the page content. Thus, using keywords in h1 tags is good practice and helps on-site optimization.

Internal Links

Many people overlook the importance of internal links in favor of inbound links. In doing so, they miss an opportunity to improve the site’s optimization and ranking. How so? Simply put, internal links are more relevant to SEO and ranking than external or inbound links. True, having other sites link to one’s own pages is always a bonus, but so is linking to content within one’s website. One should be sure to optimize the anchor text by using the main keyword or key phrase. That said, keyword stuffing is as ill-advised here as it is in page titles. One shouldn’t inundate pages with links, either, as this is more likely to result in a visitor’s confusion than improve on-site optimization. In the end, adding the right ingredients in moderation will help a website’s success.